Bugatti Launches New Official Customization Program, Unveils Chiron Pur Sport ‘Grand Prix’

Bugatti launches new official customization program, unveils first creation, a Chiron Pur Sport ‘Grand Prix’.

The one-of-a-kind Bugatti CHIRON Pur Sport was inspired by the 20th-century heroics of legendary racing driver, Louis Chiron.

The Bugatti Sur Mesure’ customization program was created to meet growing customer demand for an ultra-customized product experience.

Bugatti on Thursday announced the ‘Bugatti Sur Mesure’, the company’s new official customization program created to meet growing customer demand for an ultra-customized product experience.

Translated as “tailored”, Bugatti Sur Mesure builds upon the brand’s distinguished history of coach building, which offers one of a kind paint finishes, handcrafted interiors and embroidery.

Bugatti Chiron Pur Sport ‘Grand Prix’

As part of this customization program, customers will be able to have one-on-one meetings with the Bugatti Sur Mesure design and engineering team to customize their Hypercars.

During the announcement, the French marque revealed the Bugatti Chiron Pur Sport ‘Grand Prix’, an exclusive first customer project under BUGATTI Sur Mesure.

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The one-of-a-kind Bugatti CHIRON Pur Sport was inspired by the 20th-century heroics of legendary racing driver, Louis Chiron.

Bugatti says :

“He (Louis Chiron) is not only the eponym to the CHIRON, but also one of the most successful racing drivers of the early 20th century.

In 1931, he won the French Grand Prix at Montlhéry in his Type 51. The number 32 was resplendent in bold letters on the racing car, and is now once again adorning the CHIRON Pur Sport ‘Grand Prix’.”

Just like the other variants of Chiron, the Bugatti CHIRON Pur Sport ‘Grand Prix’ is powered by a 8.0-litre quad-turbocharged W16 engine. The Chiron can do the 0-100kmph run in just 2.3 seconds and a top speed of 261 mph.

Bugatti

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