These mainstream car brands have no intention of building a luxury SUV despite being the most profitable and best-selling segment.
Today, luxury SUVs, including models from Rolls-Royce, Aston Martin, Bentley and Lamborghini, are currently the best-selling models.
Ferrari is finally getting ready to reveal its first production SUV, the Purosangue (pronounced as poo-row-sann-gway), after ignoring the profitable segment for so many years.
Just like Ferrari, luxury brands Rolls-Royce, Bentley and Lamborghini, known for its sports cars, had earlier ignored the SUV boom for years, claiming the concept didn’t match their company’s brand values.
But since their entry into the segment, the luxury brand SUVs, which combine elements of road-going passenger cars with features from offroading vehicles, have all been their best selling models.
Today, luxury SUVs, including models from Mercedes-Benz, BMW, Rolls-Royce, Genesis, Aston Martin, Bentley and Lamborghini, are currently the best selling models in the market.
Just last week, Aston Martin released its half year report, claiming it delivered 2,901 vehicles from January to June, with its first-ever SUV, the DBX, accounting for more than half of the total sales.
A similar reports was posted by Bentley, where the British luxury Marque’s first-ever SUV, the Bentayga, maintained the number one spot as 2,767 units were delivered from January to June, from a total of 7,199 luxury cars.
But despite the fact that the SUV segment is currently the most profitable, some mainstream car brands, including Bugatti, McLaren, Chrysler, Koenigsegg and Pagani, have no intention of producing an SUV.
Bugatti once dabbled into the sedan segment with the Galibier concept in 2009, while Koenigsegg promises a high-riding sedan instead a luxury SUV.