Ferrari Makes Lots Of Money Per Vehicle Sold

A new analysis shows how much the most profitable car brands actually earn per vehicle sold. Ferrari comes out on top by a landslide with an amount that sounds almost unreal – more than the price of a new Porsche 911 GT3.

Ferrari is not only synonymous with prestige, exclusivity and performance but also with incredible profitability. According to Car Industry Analysis, the Italian manufacturer will make an average profit of 223,680 euros for each car sold in 2025.

This means that Ferrari earns more per car sold than the cost of a new Porsche 911 GT3. Even more impressive is that this amount has increased further compared to 2024, when the average profit per car was 202,589 euros.

Of course, this is an average across the entire offer. The profit is not the same on every model, so logically, the margins are higher on the most expensive and exclusive cars, while they are lower on the entry models. But even as an average, the figure shows how far Ferrari is in business above the rest of the industry.

Far ahead of everyone

How big Ferrari’s advantage is best shown by a comparison with the second-placed Jaguar Land Rover. JLR makes a profit of 18,657 euros per car sold, which is a big profit in the auto industry, but still more than ten times less than Ferrari’s.

In third place is Tesla with 5,859 euros of profit per car, while Mercedes-Benz makes 4,943 euros and BMW 4,055 euros per vehicle sold.

Toyota is sixth at 3,660 euros, Volvo is seventh at 3,458 euros, and Lee Auto is eighth at 3,081 euros. General Motors takes ninth place with 3041 euros, while Honda closes the top 10 with 3027 euros of profit per car.

The Chinese are among the most profitable

Interestingly, China’s Li Auto is among the most profitable, which shows how quickly the global auto industry is changing. BYD is in 12th place at 2538 euros per car sold, while Renault is 13th at 2484 euros.

Volkswagen is only 15th with 1,770 euros of profit per vehicle, which clearly shows the difference between manufacturers that play on mass volume and those that make money on exclusivity, higher prices and a stronger image.

Interestingly, none of the classic Stellantis brands is among the top 30, except Leapmotor, which is 23rd with 776 euros of profit per car. Stellantis as a group recorded a loss of around 1,900 euros per vehicle, which additionally shows how much relations in the industry have changed.

Exclusivity is worth more than volume

With these numbers, Ferrari once again confirms that the most important thing in the auto industry is not to sell the most cars but to sell the right car to the right customer. Limited production, long waits, a strong brand and a high level of personalization allow the Italian brand margins that mass producers can only dream of.

While most of the industry is struggling with the costs of electrification, weaker demand and increasing competition from China, Ferrari shows that the luxury segment still plays by completely different rules.

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