For The 2026 Goodwood Festival Of Speed, BYD Group Is Putting Together A Show

The BYD Group is coming to this year’s Goodwood Festival of Speed ​​with three brands – BYD, DENZA and YANGWANG – and announcing the biggest stand in the history of the event. With an area of ​​2,016 square meters, the multi-storey structure will be a real magnet for visitors. In addition to the cars, the audience will be able to enjoy the Tech Zone, off-road demonstrations, robots, driving simulators, a souvenir shop and an exclusive roof terrace with catering content.

Premieres and launches

The festival will be where DENZA will officially enter the UK market, with the global premiere of the all-new model. BYD will present several key novelties for Europe and the UK, while luxury brand YANGWANG will exhibit the impressive U8L SUV and the U9 Xtreme supercar, which is billed as the fastest car in the world. One of the models will even appear on the legendary climb “The Hill”.

Interactive experience for visitors

BYD doesn’t just come to show cars – the goal is to give visitors a completely new experience. Technologies such as V2G (Vehicle-to-Grid) and the DM-i plug-in hybrid system, as well as the revolutionary FLASH Charging technology that charges the Blade Battery 2.0 from 10 to 70% in just five minutes, which means more than 350 km of range, will be shown in the Tech Zone.

For younger visitors, there is an interactive AI zone, while everyone will be able to test drive on simulators or be surprised by “robot dogs”. Demonstrations and drives in the BYD SHARK 6 pickup and DENZA BAO5 SUV models will be organized on the off-road course.

Models to be displayed

As part of the official launch of the DENZA brand in the UK, three models will be presented:

Voice of the organizer and the company

Stella Li, executive vice president of BYD, pointed out that the goal is to present the brands in a way worthy of the prestigious event:

“Our record-breaking stand is not only a stage for global premieres but also a testament to BYD Group’s passion and technology.”

The Duke of Richmond, founder of the festival, added:

“The Festival of Speed ​​has always been a place where the latest cars and technologies are showcased. BYD, DENZA and YANGWANG confirm our ambition with their monumental presence.”

Demonstration exercise

BYD Group clearly shows that it is seriously counting on the European and British markets. Their strategy is not only to sell cars, but also to create an emotional connection with the audience through innovation, interactivity and spectacle. Goodwood 2026 will be the moment when the Chinese giant confirms that it has become a global player in the world of cars.

• Also See: BYD Sells First Units Of Its 3019 HP Hypercar