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Innoson Will Not Use The Redesigned Logo Now. Brand Designer Farouk Gives Reasons

Published

7 years ago

February 7, 2020

Last year October, a brand identity designer, Osuolale Farouq, designed a new company Logo for Innoson Group. The logo, which was posted on twitter, earned overwhelming acceptance and approval from the online community.

The redesigned logo also got the interest of the Chairman of the company, Chief Innocent Chukwuma, who later requested for a meeting with Farouk.

The young designer has finally revealed the outcome of his meeting with the CEO of Innoson.

Update: Meeting with the Chairman Of Innoson Motors on the 30th of January, 2020.

“On the 30th of January, 2020. After a tour around @innosonvehicles‘ factory, which was eye-opening. I met with the Chairman, Dr. Innocent Chukwuma, at his home in Nnewi, Anambra. The meeting started at a good pace. We talked, laughed.”

“The chairman commended me for a job well done on the logo. However, he mentioned that he won’t be using the logo now. He explained that this is because a rebrand is going to be a costly project for a manufacturing company like Innoson. Stating the factors, it’s“quite understandable why.”

Related Post : Proposed Innoson Logo Vs The Old Logo. Which Do You Prefer?

“A rebrand will surely be of significant effect and can only be done if a specific target can be met *which is why the company needs every Nigerians’ support*. Not to leave out the fact that I was well-compensated, and he encouraged me to keep working,“doing what I do best – Branding.”

“I did show him the other designs (see some below) I made for the company, and he said the organization would have me aboard whenever a new project takes place. In all, I made new friends and got to understand how things work there too.”

“With this, I’ll implore every Nigerian to support them in any way they can; that way, we get to progress together, which will also boost our standard and economy as a nation.”

“I also use this opportunity to thank God and appreciate every single person that made this moment possible for me. Without you guys, I wouldn’t have gotten here. I sincerely appreciate it.”