Mazda Sold More Vehicles Last Year, But Not In China Or Europe

The time difference with Japan seems greater than expected. Mazda, like Toyota, has closed its financial year for 2025, which ended on March 31. Mazda sold 1,303,000 cars for a 5 percent increase from last year, while Toyota sold 9,800,000 units. Although Mazda’s revenue rose by 4 percent, its operating profit fell by 25.7 percent due to high raw material costs and unfavorable exchange rates.

The differences per region are quite large at Mazda. In the United States, sales rose by 15.9 percent to 435,000 units, of course mainly due to (larger) SUVs. In North America as a whole, 617,000 cars were sold, which means that this most important region for the Japanese did 20 percent better than last year. More profit was also made here, but ‘only’ 10.4 percent more.

In Europe, the situation is somewhat less positive, as sales for the CX-60 and 6 fell by 3.4 percent due to disappointing demand. In total, this amounts to more than 170,000 cars. Sales in other regions outside North America are also consistently declining, with China (74,000 cars, -23.1 percent) and Australia (97,000 cars, -1.1 percent) being the most important markets. Mazda is taking hope from the arrival of the electric EZ-6, which was launched in October 2024.

Mazda is not venturing into predictions for fiscal year 2026. According to the brand, the current global situation is too uncertain for that, especially because import duties are threatening or have already been introduced everywhere.

• Also See: Mazda Is Seriously Contemplating A Potent Twin Turbo Wankel Engine