Toyota And Tesla Are The World’s Most Valuable Car Brand In 2023

In April, Tesla was named the most valuable car brand in the world by Brand Finance. Brand Finance is not the only market researcher to draw that conclusion. Research agency Kantar also estimates Tesla, just like in 2022, as the most valuable car brand in the world. Market researcher Interbrand thinks differently. In its annual Best Global Brands ranking, Toyota is the car brand with the greatest brand value in 2023. In 2022, Interbrand was also of the opinion that Toyota was the most valuable car brand in the world.

This year, Interbrand assigned Toyota a brand value of €58.94 billion. The market researcher estimates Toyota’s value to be 8 percent higher than last year. According to Interbrand, Mercedes-Benz is the most valuable car brand after Toyota, with a brand value of €56.12 (+9 percent) billion. BMW follows in fourth place with an estimated brand value of €46.75 billion (+10 percent). In the Interbrand ranking, Tesla is ‘only’ in fifth place with an estimated brand value of €45.63 billion (+4 percent).

If we look at all brands, Apple is once again the most valuable brand in the world, according to Interbrand. Apple’s brand value is estimated by Interbrand at more than €459 billion. Microsoft, Amazon, and Google are consecutively in second, third, and fourth place. Samsung follows in fifth place, after which Toyota follows in sixth place. When determining brand value, Interbrand says it looks at the financial results, ‘the role the brand plays among customers who are considering a product’, and the competitive position of a company.