Bentley Shows Off New ‘Winged B’ Emblem Ahead Of July 8 Reveal Of A New Concept Car

Bentley Motors shows off redesigned ‘Winged B’ emblem ahead of July 8 2025 reveal of a new Concept Car.

New ‘Winged B’ emblem, the fifth iteration, is designed entirely in-house under Director of Design Robin Page.

While the new emblem capture some of the beautiful details from the previous designs, the new wings are now sharper.

In addition, the B inside now stand alone as a logo and the lower feathers underneath the B have been removed entirely.

Bentley Motors has unveiled a new ‘Bentley Wings’ emblem that will make its debut on a future vision Concept Car that the British luxury marque plans to reveal on 8 July 2025. The all-new ‘Winged B’ is just the fifth iteration in Bentley’s 106 year history.

Following the unveiling of the original ‘Winged B’ design was created by F. Gordon Crosby in 1919, developments followed in 1931 when Bentley passed into the ownership of Rolls-Royce, as well as in 1990s and then in 2002 – following the purchase of Bentley by the Volkswagen Group in 1998.

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But the British luxury marque notes that the new 2025 design created in-house by Bentley’s own design team under the Director of Design Robin Page “is the biggest change to the instantly-recognisable mark in more than a century of history”.

While the new emblem capture some of the beautiful details from the previous designs, the new wings are now sharper, the B inside now stand alone as a logo and the lower feathers underneath the B have been removed entirely.

“If a luxury brand is the product of the stories it has created, then its emblem is its signature,” Bentley’s Director of Design, Robin Page, comments on the new ‘Winged B’ emblem.

“The new Winged B – and the concept car that introduces it – both symbolise a powerful, exciting future for this company and its exceptional, handcrafted products,” Robin Page adds

Details of the concept hasn’t been revealed, but Bentley said that the concept – while not production intent – will give a hint of the direction in which Director of Design, Robin Page, will be leading Bentley design for a new line-up of products in the future.

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