Stellantis Is Experiencing Its Worst Crisis Since Its Founding

The first half of 2025 turned out to be the worst in the history of Stellantis, a concern created in 2021 by the merger of the French PSA and the Italian FCA. From January to June, 2,664,000 vehicles were delivered, which is a drop of 7.2 percent compared to the same period in 2024, that is, 208,000 vehicles less. This is the lowest half-yearly sales since the group was founded.

In the financial report, the company sees the causes of the decline in the reduced production of imported vehicles affected by tariffs, weaker fleet sales and a halt in the production of certain models in North America. Although Europe remains the largest market, the “old continent’s share” of global sales has fallen from 52 percent in 2021 to 48 percent today, while North America and Europe together hold 73 percent. Growth in South America (+20 percent) and in the Middle East and Africa (+5 percent) mitigated the negative figures to some extent,.

The drop in the USA is 12 percent, with around 600,000 vehicles sold, and 38 percent of them come from import factories in Mexico, Canada, and the EU, which is less than last year (44 percent).

However, the real problem is not only reduced imports (due to tariffs) but also the age of key models. The Jeep Compass and Chrysler Pacifica/Voyager, both 2016 models, struggle with more modern competition. Not even the newer ones, such as the electric Jeep Wagoneer S, Dodge Hornet, or the range of Alfa Romeo and Maserati, are currently experiencing greater market success.

One of the chronic weaknesses inherited from FCA is the slow development and launch of new models. The Alfa Romeo Tonale arrived on the market almost three years after the concept, and the Fiat 500 Hybrid appeared more than five years after the electric version.

Even the Fiat Grande Panda, presented in July 2024, reached its first customers only a year later. Both the American brands Chrysler and Dodge are particularly affected by the multi-year absence of new products.

New CEO Antonio Filosa is facing pressure to speed up development and streamline the portfolio. Stellantis currently manages as many as 14 brands, and industry analysts warn that concentrating on those with the greatest market potential would be a more effective strategy. The partnership with the Chinese Leapmotor brought an acceleration in the field of electric vehicles, but the Asian competition continues to launch novelties significantly faster.

If Stellantis wants to get out of this crisis, it will have to simultaneously solve the problem of outdated models, accelerate the development of new ones and clearly determine which brands deserve the most attention and investment. Otherwise, the decline from the first half of 2025 could be just the beginning of a longer downward trajectory.

• Also See: Stellantis Has Spent €1.5 Billion On US Import Taxes