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Aznom Reveals Palladium Hyper-luxury SUV, Just 10 Will Be Built, Each To Cost $1.5 Million
Italian carmaker Aznom reveals RAM 1500 pickup-based 2022 Palladium ultra-luxury hypertruck.
Just ten (10) will be built, with each costing $1.5 million and Dubai and Abu Dhabi as the target market.
The 6-meter long super-luxurious, four-seat, off-roading limousine boasts the Ram 1500 TRX 850-hp 6.4-liter V8 engine.
Aznom Palladium hyper-luxury SUV has finally made its global public debut in Dubai, United Arab Emirates (UAE), with the Italian carmaker also confirming its first sale to a UAE businessman.
Named after the rare and precious mineral palladium, the Aznom Palladium is an six-meter long super-luxurious, four-seat, off-roading limousine based on the RAM 1500 Limited pick-up.
Aznom chief executive Marcello Meregalli said he was inspired after seeing the Armoured presidential Cadillac limousine that carries the US president during a visit to New York.
He further revealed that the Middle East, especially Dubai and Abu Dhabi, are the target market.
“We chose the UAE to reveal the Palladium because of the dimensions and for the utilisation of the car. I think this is the best region for such a vehicle. It will be limited to a maximum of 10, [hence] the focus on the GCC,” says Mr Meregalli.
Due to its size, the Chief designer Matteo Bertinelli said the Middle East was his guiding influence from the beginning.
“When we started to design the Palladium, the focus was Abu Dhabi and Dubai as they’re the right places for the dimension and also for the approach people here have to this style of car. This region understands this car … here is its natural habitat.”
“The idea was to make a very big car that didn’t look so big when you see it parked alone. It’s not until you park next to another car that the size is noticeable.”
For the engine, Aznom replaced the 5.7-litre V8 with a modified version of RAM’s performance engine from the TRX, which has a pair of turbochargers and is beefed up to 6.4 litres.
The Italian coachbuilder said Palladium limo would be limited to just ten (10), with each starting at a cool price of $1.5 million. Each of the car takes eight months to build.
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