Bentley’s James Bond-style 3-way Rotating Display Wins The Dashboard Of The Year Award

Bentley’s innovative Rotating Display wins The Dashboard Of The Year category at the Automobile Awards.

Optional James Bond style rotating display that houses a 12.3-inch digital gauge cluster as well as a trio of analogue clocks.

$6,490 innovative system now one of the most popular options since its launch, with 70% of customers specifying their car with it.

The James Bond-style Bentley Rotating Display (BRD) won the Dashboard of the Year award at the sixth edition of the Automobile Awards, which took place at the prestigious Automobile Club de France, place de la Concorde in Paris.

The innovative optional Bentley Rotating Display (BRD) was developed for the Flying Spur ultra-luxury 4-door sedan and the 2-door Continental GT Grand Tourer.

Since its launch, the Rotating Display has become one of the most popular options, with approximately 70 per cent of customers specifying their dream car with the $6,490 innovative system.

At the press of a button, the centrepiece allows customers to choose between the main 12.3-inch infotainment touchscreen and a trio of analogue clocks, consisting of outside temperature, a compass and a chronometer.

Bentley team invested over three years to develop the system that consists of 153 individual components to form a three-sided rotating display. The bespoke mechanism consists of 40 moving components, including custom rotational and linear gearbox drive units.

Balazs Rooz, Regional Director of Bentley Motors Europe, commented:

“We are delighted to receive this special award, highlighting a great feature available in our definitive Grand Tourer, the Continental GT, and the world’s finest luxury four door Grand Tourer, the Flying Spur.

“This award is a great recognition of the stunning innovative work done by our engineers, designers and craftsmen back in Crewe. It has been designed with a high level of precision, in combination with the craftsmanship and technology that is highly appreciated by the customers and unique to Bentley Motors.”

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