Bugatti Launches Collection Of Eyewears For The Rich, Priced Between $1,295 And $15,000

Bugatti partners with Larry D. Sands, launches collection of luxury eyewears for the rich, priced between $1,295 and $15,000.

Nine-style set comprising of 37 pieces is available in different materials, including 18k gold, Palladium, carbon fiber or Macassar ebony.

Collection One takes inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti”.

Bugatti, known for its seven-figure high-performance Hypercars including the sold-out Chiron, has expanded its luxury portfolio with the launch of a collection of refined eyewears dubbed the “Collection One”.

To establish a design for Collection One, the French hypercar maker partnered with Larry D. Sands, whose legendary career in the optical fashion space spans over 60 years.

“When I got the call from Bugatti, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor,” Larry said.

“Everything I do is unexpected, and Bugatti Eyewear is some of my most unexpected work yet. Expectation is the enemy of creativity.”

Collection One is a nine-style set comprising of 37 pieces. Each piece is meticulously crafted from solid 925 sterling silver trim with genuine 18k gold and Palladium, carbon fiber or Macassar ebony.

Launched at a prestigious private event at the hotel Principe di Savoia in Milan, Italy, Collection One takes inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti”.

• See Also : Owner Specced One-off $8M Bugatti Centodieci 008 “Le Mans” In EB110 Le Mans Livery

According to Bugatti, its manufacturing techniques, which involves the use of Positive Vapor Deposition (PVD), have never been employed before in the eyewear industry.

The PVD acts as a Diamond Like Coating to boost its wearing resistance. It is also used throughout the development and production of Bugatti automobiles.

Launched at a prestigious private event at the hotel Principe di Savoia in Milan, Italy, Collection One takes inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti”.

Wiebke Ståhl, Managing Director of Bugatti International, added:

“Creating this new luxury eyewear is also key to our portfolio as it closes a strategic gap in Bugattis diversified brand lifestyle collection; I couldn’t be more excited to finally launch our new Bugatti Eyewear!”

Collection One was showcased at the MIDO Optical Trade Show on February 4 2023 in Milan, Italy. Priced from $1,295 to $15,000, Bugatti said that the luxury eyewears will be available in highly exclusive boutiques.

• See Also : One-off Bugatti Chiron Profilée Sold For Record-breaking $10.8 Million At Auction