Ford Motor Company pulls out of the upcoming 2022 SEMA Show “due to a change in corporate strategy.”
SEMA says it will continue to collaborate with both Ford Tech Transfer and Measuring Sessions in 2022 and beyond.
Bronco won a SEMA award for 2021 and the Maverick was a potential candidate for similar awards at the 2022 show.
United States automaker, Ford Motor Company, has pulled out of the upcoming 2022 SEMA Show, after many years of the brand being a standout organization at Sema.
This comes as a major shock as Ford Motor Company has had an outstanding year with sales and newly-released vehicles.
On the SEMA website a statement was issued :
“Due to a change in corporate strategy, Ford and Honda will not be displaying at the 2022 SEMA Show.
“We appreciate their long-time support, and while many of us are going to miss their participation in this year’s show, we are excited to see the Show take on a new look in Central Hall. SEMA will continue to collaborate with both Ford and Honda on various SEMA programs, such as Tech Transfer and Measuring Sessions in 2022 and beyond.”
The Ford Bronco won a SEMA award for 2021 and the Maverick was a potential candidate for similar awards at the upcoming 2022 show. Meanwhile, Ford has been receiving tremendous feedback on pre-sales of its Ford Lightning and the introduction of the Next-Gen Ford Ranger.