Ford To Spend Billions On Its European Division

Ford is channeling up to 4.4 billion euros to the German and thus European branch of the originally American company, Reuters reports based on reports from the Financial Times. This is necessary because Ford is certainly not doing well in Europe. Jobs are disappearing, factories are closing, and where sales figures are falling, development costs are rising. In short, Ford Europe is dealing with the problems that apply to so many European car manufacturers.

The billion-dollar investment should significantly improve the situation for Ford in Europe. The investments are not explained in detail. A large part of the focus is, of course, on developing new models, which will allow the brand to improve its competitive position. However, Ford also wants to examine the financial side of things, streamline processes, work more effectively, and thus reduce costs. CFO John Lawler also calls on European legislators to come up with a clear policy on EVs and to align emission targets with consumer wishes.