The First Nine Months Of 2025 Saw A 6% Decline In Porsche Sales

Global sales of Porsche, the luxury car brand of Germany’s Volkswagen Group, fell six percent in the first nine months of the year as demand from China and Europe fell, it said in a statement on Thursday.

The number of global car deliveries by luxury brand manufacturers fell to 212,509 units in the January-September period. Porsche delivered only 32,195 units to China during the same period, representing a 26 per cent drop, according to Anadolu Agency.

The luxury brand cited challenging market conditions, especially in the luxury segment, as well as growing competition from China, as reasons for the decline. Porsche’s shipments to China account for 15 percent of its global sales and are being impacted by customs tensions between the EU and China.

Porsche sales in North America rose five percent in the first nine months of the year to 64,446, while sales in Germany fell 16 percent to 22,492 units. Sales of the German luxury brand in Europe—excluding Germany—fell by four percent to 50,286 units, the statement said.

• Also See: Porsche Puts A Hold On EVs As New Fuel Cars, Including Large SUVs Are On The Way