3 New Mercedes S-Class Sedans Begins 9-month Global Tour To Celebrate “140 Years of Innovation”

3 new Mercedes-Benz S-Class sedans begins 9-months trans-continental journey to celebrate “140 Years of Innovation”.

During the global drive, the S-Class convoy will visit symbolic 140 locations, “from legendary routes to megacities.

The journey will see the new S-Class drive across Europe, South America, North America, Australia, Asia, and Africa. 

The new S-Class convoy will be joined by classic vehicles, current production models and local fleet cars.

Last week, Mercedes-Benz debuted the new flagship S-Class ultra-luxury sedan as part of activities to celebrate 140 years since Carl Benz’s invented the automobile in 1886.

Following the reveal on 29 January 2026, three (3) new S-Classes set off on a global drive spanning more than 50,000-km (31,068 miles) across six continents to celebrate “140 Years of Innovation” with customers and fans across the world.

Three (3) new Mercedes-Benz S-Class ultra-luxury sedans begins 9-months trans-continental journey to celebrate “140 Years of Innovation”.

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During the global drive, the Mercedes-Benz S-Class convoy will visit symbolic 140 locations, “from legendary routes – such as the Route 66 to megacities like Buenos Aires (Brazil), Shanghai (China) and Sydney (Australia).

The 9 month-long journey dubbed “140 Years. 140 Places” will see the new S-Class drive across Europe, South America, North America, Australia, Asia, and Africa – every continent where Mercedes‑Benz has left its mark.

Before the global drive ends in Stuttgart in October 2026 – where the Mercedes-Benz story began, the new S-Class will be joined by classic vehicles, current production models and local fleet cars, creating unique encounters at every checkpoint.

“We’re truly looking forward to meeting people in six continents, celebrating together and sharing highlights on our brand channels. We can’t wait to catch up with you along the way,” said Christina Schenck, Vice President Digital & Communications and Investor Relations at Mercedes-Benz AG.

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