42 Lamborghini customers enjoy 500-Mile desert adventure across northwestern region of China.
Lamborghini organized the annual event to appreciate customers in the world’s biggest auto market.
Italian carmaker —since 2015 —has been organizing a fun drive that takes loyal customers through the Chinese desert.
China is one of Lamborghini’s biggest and most important markets and to appreciate customers in the world’s biggest auto market, the Italian carmaker —since 2015 —has been organizing an annual expedition that takes its loyal customers through the Chinese desert.
This year’s annual Esperienza Giro China “Journey into the Vast” has just been concluded and the expedition took Lamborghini fans through northwestern region of China covering more than 800 kilometers. These unparalleled expedition was designed to offer Chinese customers an exclusive and extraordinary driving experience.
During the five-day journey, a fleet of 42 Lamborghini super sports cars and super SUVs departed from Yinchuan and traveled across the vast lands of Ningxia and Gansu along the banks of the Yellow River.
The drivers also drove on the magnificent Route 66, passing through the colossal Helan mountain range and arriving in the Tengger Desert.
During this event, Lamborghini also brought along a Urus SUV to demonstrate its impressive off-road capabilities of the luxury SUV. The SUV’s Sabbia and sand modes were enough to defeat the difficult off-road sand terrains.
The “Journey into the Vast” also included a luxurious night deep in the desert, where guests were able enjoyed a stay at the Desert Star Hotel after a fun filled adventure in their Lamborghini as sport cars.