100 Years Of Phantom Nameplate : Here Is Every Generation Of Flagship Rolls-Royce Model Since 1925

100 years of the iconic Phantom nameplate : Here is every generation of flagship Rolls-Royce model since 1925.

Throughout 2025, British luxury marque, Rolls-Royce Motor Cars, celebrated the centenary of the Phantom – the now iconic nameplate that has been reserved for the flagship model since its launch in 1925.

While the celebrations focused on the people and events that shaped Phantom’s incredible story, Rolls-Royce also gave a brief history of the model and unveiled the “Phantom Centenary Private Collection”, a collection of exclusive 25 bespoke Phantom cars.

Also, as part of activities to mark Phantom’s centenary, Rolls-Royce also submerged a retired Phantom Extended prototype in a swimming pool in Tinside Lido – a stunt dubbed the “Diving into Rock ‘n’ Roll Legend”.

Rolls-Royce Phantom

1925–1931

The Phantom name began with the “New Phantom” model in 1925 as a replacement for the 40/50 H.P., universally known as the Silver Ghost. Replaced by the Phantom II in 1929, over 3,500 (3,512) examples were produced until 1931 – though the designation Phantom I was never used by Rolls-Royce.

Rolls-Royce Phantom II

1929–1935

The Rolls-Royce Phantom II was the third and last of Rolls-Royce’s 40/50 hp models, replacing the New Phantom in 1929. In all, 1,681 examples were produced between 1929–1935.

Rolls-Royce Phantom III

1936–1939

Introduced in 1936 to replace the Phantom II, the Phantom III was the final large pre-war Rolls-Royce, the last car that Henry Royce worked on and was the only V12 Rolls-Royce until the 1998 introduction of the Silver Seraph. 727 were produced until 1939.

Rolls-Royce Phantom IV

1950–1956

Rolls-Royce resurrected the name in 1950 with the Phantom IV. Only eighteen were made between 1950 and 1956 and built exclusively for the British royal family and heads of state. Sixteen are known to still exist in museums as well as in and private collections.

Rolls-Royce Phantom V

1959–1968

The Phantom V is based on the Silver Cloud II. Of the 518 total examples built from 1959 to 1968, coachbuilder Park Ward, owned by Rolls-Royce, made 133 bodies while James Young built 197 bodies.

Rolls-Royce Phantom VI

1968–1990

Phantom VI was the last model Rolls-Royce offered as a rolling chassis and the last Rolls-Royce model with traditional coachbuilt bodywork until the arrival of the coachbuilt ‘Sweptail’ more than two decades later. A total of 374 Phantom VIs were made from 1968 to 1990 by Rolls-Royce.

Rolls-Royce Phantom VII

2003–2017

Launched in 2003, the 7th-generation Phantom was the first Rolls-Royce developed under BMW Group-ownership. A total 10,327 units of all variants of the Rolls-Royce Phantom VII, Extended Wheelbase (EWB), Coupe, and Drophead Coupe was produced until 2017.

Rolls-Royce Phantom VIII 2017–present

Phantom 8, unveiled in 2017, is the eighth and current generation of the Rolls-Royce Phantom – the second Phantom launched by Rolls-Royce under BMW ownership. The current flagship model is offered in two wheelbase lengths.

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