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Mercedes And Moncler Reveal PROJECT MONDO G, A Unique Art Piece Inspired By G-Class And Jacket
Mercedes-Benz and Moncler reveal PROJECT MONDO G, a unique art piece inspired by iconic G-Class off-road vehicle and jacket.
G-Class and jacket-inspired art piece unveiled today at the Moncler “The Art of Genius” show during London Fashion Week.
PROJECT MONDO G merges characteristic features of G-Class with the style-defining Moncler’s puffer jacket.
Weighing up to 2.5 tons, PROJECT MONDO G boasts an impressive dimensions : 4.6m length, 2.8m height, 3.4m width (with wheels).
In addition to taking inspiration from the Mercedes G-Class, the PROJECT MONDO G bears the huge eye-catching zipper.
Mercedes-Benz and Moncler has launched the PROJECT MONDO G, a collaboration art piece that recreates the iconic Mercedes-Benz G-Class off-roader with the distinctive design codes of Italian fashion house, Moncler.
Unveiled today at Moncler’s “The Art of Genius” live show in London, PROJECT MONDO G merges the characteristic features of the iconic Mercedes-Benz off-roader G-Class with the style-defining Moncler’s puffer jacket.
The collaborative art piece, the PROJECT MONDO G, marks Italian fashion house Moncler’s first automotive partnership.
“We are very excited about collaborating with Moncler to create another ‘X-factor brand moment’. At Mercedes-Benz, we are committed to engage in culture and society.
“Our co-creation with Moncler offers an unexpected experience of both brands. This debut collaboration with Moncler opens new horizons and a potential of opportunities for more news to come soon”, says Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, responsible for Marketing & Sales.
Weighing up to 2.5 tons (2,500 kilograms), the fashion-inspired PROJECT MONDO G boasts an impressive dimensions : 4.6 metres length, 2.8 metres height, 3.4 metres width (with wheels).
In addition to taking inspiration from the G-Class, the PROJECT MONDO G bears the huge eye-catching zipper, a practical reference to the versatility and variability of both products, vehicle and jacket.
“The collaboration with Moncler inspired us to create a real iconic sculpture on wheels – a very bold design statement : our PROJECT MONDO G”, says Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG.
“Two strong luxury brands offer an extraordinary new experience by combining automotive and fashion world united in one piece. Because of over-dimensional and exaggerated language of forms it’s polarizing art to set new impulses and trends.”
