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Mercedes-Benz AMG Set To Build An In-House Performance Electric SUV
In a bold move after 57 years, Mercedes-AMG is taking the lead by developing an SUV entirely in-house. The groundbreaking ‘Born in Affalterbach’ will be built on the innovative AMG.EA high-performance electric platform showcases the brand’s commitment to excellence. The development vehicles should undergo their first test drives this winter.
High-performance SUVs have long been a cornerstone of AMG’s portfolio. More than 25 years ago, the performance and sports car brand from Aftalterbach, Germany pioneered this segment with the launch of the ML 55 AMG.
The high-performance SUV class quickly won the hearts of buyers, achieving strong growth rates ever since.
Today, Mercedes-AMG boasts a rich lineup of SUV models, including the GLA, GLB, GLC, GLE, GLS and EQE SUVs. The iconic Geländewagen Mercedes AMG G 63 is the jewel in the crown of the line of high-performance off-road vehicles.
In this latest SUV project, Mercedes-AMG is designing the entire vehicle architecture for the first time. This full-size SUV will be the second model built on the all-electric AMG.EA high-performance platform. It also represents the sixth vehicle fully developed by the performance specialists from Aftalterbach.
‘SUVs have been among our most popular models for many years. With the ‘Born in Affalterbach’ SUV, we respond to this trend by offering our customers a truly stunning high-performance vehicle based on the AMG.EA platform. Our new high-performance architecture follows a clear philosophy: ‘AMG first, EV second’. This means that the vehicles not only stand out as electric vehicles but also embody the fundamental AMG qualities of emotion and performance.’ said Michael Scheibe, Chairman of the Board of Directors of Mercedes AMG GmbH and Head of Mercedes Benz G Class and Mercedes Maybach.
