A Rolls Royce Black Badge Ghost was the cynosure of all eyes at the recently held annual anniversary of the Lakowe Lakes Golf tournament in Lagos. The luxury car was put on display on the golf course by Coscharis Motors Plc.
The Black Badge was courtesy of Coscharis Motors Plc, the exclusive representative of Rolls – Royce cars in Nigeria. They did it to give Golfers and golf enthusiasts a memorable experience of the luxury brand at the Golf tournament.
According to Abiona Babarinde, General Manager, Marketing & Corporate Communications, Coscharis Group, “the affinity partnership was to jointly excite the competing golfers beyond the game of golf and further deliver an experience that resonates with their luxury lifestyle having the unique Rolls Royce Black Badge Ghost available on display for their interest while they unwind with their favourite game of golf’’.
He further explained the rationale behind the partnership. According to him, it offers an exclusive opportunity for this priority audience to experience the Rolls – Royce Black Badge Ghost. It also gives golfers and enthusiasts at the tournament the opportunity for test drives amongst others.
According to the Director of Golf at the Club, Campbell Elliot, ‘’ Rolls – Royce Motor Cars is a globally respected luxury brand. Associating it with the club’s golf tournament no doubt raised the profile of this year’s tournament. We look forward to more of such collaborations in the future to deliver extra value for our common clientele’’.
The Director of Golf at the Club also expressed excitement at the collaboration between the Rolls–Royce and the golf tournament.