Volvo Vows To Keep Its Sedans And Wagons Alive By Making Them Prettier
Volvo has promised not to abandon its sedans (S) and wagons (V) cars despite the high demand for crossovers and SUVs. Company boss Håkan Samuelsson in an interview confirmed this and it’s a sign of relief to fans of the Volvo sedans and wagons.
Samuelsson (who will step down from his position in March 2022) acknowledged that Volvo needs lower-riding cars but noted that their design will evolve and become “maybe a little less square.” It’s not just about style, either. “Cars will be less boxy in the future when we need to have lower air resistance. You could call it coupe-ish. We talk a lot about range in electric cars, but I think we will start looking at energy efficiency, and of course, air resistance will be very central to that,” he said. It helps that sleeker designs help keep buyers interested in sedans.
Volvo has also announced it will introduce a new naming strategy for its entire lineup, replacing the alphanumeric model designations with actual names. This means that the S, V, and XC characters will soon be gone, signalling a new era for the brand. This slight realignment of products forms part of the brand’s aggressive EV transition strategy, which will see Volvo increase its electric car production capacity from the current 15,000 annual unit figure to 150,000 units by 2025. At the same time, it hopes that 50 percent of its total sales will be electrified cars.