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2022 BMW 3 Series Launched Into The Nigerian Market By Coscharis Motors (PHOTOS)
Coscharis Motors launches the 2022 BMW 3 Series sedan into the Nigerian market.
It comes with a 4 years /200,000 km Repair Inclusive and 3 Years / 40,000km Service inclusive packages – whichever comes first.
The all-new BMW 3 Series features services such as Connected Music and Remote Software Upgrade.
Coscharis Motors, the sole distributors of the BMW cars in Nigeria, on Thursday launched the 2022 BMW 3 Series into the Nigerian market at an event attended by the media at Victoria Island, Lagos State.
Before the commencement of the event, a minute silence was observed in honour of the Late Vice President of Coscharis Group, Mrs Charity Maduka, who passed away in her family home in Nnewi, Anambra State, Nigeria on the evening of Saturday 27 November, 2021.
During the event, Abiona Babarinde, the Group General Manager, Marketing and Corporate Communications, Coscharis Group, said the new BMW 3 Series comes with 4 years /200,000 km Repair Inclusive and 3 Years / 40,000km Service inclusive packages – whichever comes first. The starting price is ₦30million
This offer, according to Coscharis Motors, means that buyers can relax with the knowledge that all agreed service/repair work and the required original BMW parts are already covered by the selected package.
In addition to the mouthwatering offers stated above, the 3 Series comes with run-flat tyres and services such as Connected Music or Remote Software Upgrade.
The 7th-generation, 2022 BMW 3 Series luxury sedan is currently available for order at Coscharis outlets.
From L-R : Abiona Babarinde, Group General Manager, Marketing and Corporate Communications, Coscharis Group and Joseph Omokhapue, Assistant General Manager, BMW Sales, Coscharis Motors and Ojo Moses, BMW Sales Manager, Coscharis Motors during the recent launch of the All New BMW 3 series at Victoria Island, Lagos.
Below is the full speech made by Abiona Babarinde, Group General Manager, Marketing and Corporate Communications, Coscharis Group, during the media launch event.
GREETINGS
Good morning to you gentlemen of the press. We welcome you to the media launch of the new BMW 3 series, themed the true original.
INTRODUCTION
We are proud to say that the new BMW 3 series is a market leader in its segment especially given the new configurations and updates included in this current model.
Barely on the road the BMW 3 Series Sedan, is already leaving everything behind it, including conventions and expectations. As an ultimate sports sedan, its pioneering design language stands for the dawning of a new era in its segments. With a simple “Hey BMW” the all-new BMW 3 Series recognises your voice and heeds your every word.
I am sure we are aware that this model marks the seventh generation of the 3 series and also marks the start of a new chapter in the BMW design language: clear shapes and poetic surfaces enrich the “innate” dynamics with a modern presence. What’s more, the all-new BMW 3 Series Sedan boldly rethinks familiar design topics.
MARKET POSITIONING
The BMW 3 Series has always been a market leader in its segment. Through the new design language, the sports saloon is connecting the successful history with the future. An appearance that meets the wish for sheer driving pleasure with every detail. Our target is to position The 3 for corporate and retails sales directed at young hard working executives in their late 20s and mid-40s.
Connectivity in the all-new BMW 3 Series Sedan
Thanks to new connectivity technologies, you can now communicate with your BMW 3 Series. Together with the technology package BMW ConnectedDrive, services such as Connected Music or Remote Software Upgrade, you always remain linked with your BMW and the world.
Comfort in the all-new BMW 3 Series Sedan
In matters of comfort, too, the BMW 3 Series appears even more generously proportioned and practical. Be it access to the vehicle via smartphone, acoustic glazing or the intelligent through-loading system – every detail makes life easier and offers a high level of ride comfort.
CONCLUSION
It is important to emphasize that at the core of the new BMW 3 Series is the availability of 4 years /200,000 km Repair Inclusive and 3 Years / 40,000km Service inclusive packages, whichever comes first.
This means that “our customers can relax with the knowledge that all agreed service/repair work and the required original BMW parts are already covered by the selected package”.
