Made-in-Morocco NEO Motors Maroc debut at Gitex Africa, Crossover set to go into production this month.
NEO Motors hope the off-road vehicle will carve out a similar path for Morocco as Volkswagen did for Germany.
Priced at $20k, the Maroc Jeep costs half the price of a Jeep Wrangler and cheaper than Suzuki Jimny.
Morocco’s first locally-made car, NEO Motors Maroc, was a showstopper during the inaugural edition of GITEX Africa, which took place in Marrakech, Morocco between 31 May 2023 to 02 June 2023.
Priced at approximately $20,000, the Maroc Jeep, made from fiberglass, is set to go into production this month as Morocco seeks to bolster its car manufacturing sector.
NEO Motors, a start up company, hope it can break into the African market with the Maroc Jeep and offer a boost to the Moroccan economy. It aims to develop up to 3,000 vehicles next year.
Speaking with The National at Gitex Africa, CEO Nassim Belkhayat said he hope the off-road vehicle will carve out a similar path for Morocco as Volkswagen did for Germany.
“This car has the potential to be the Volkswagen for Morocco.”
“This car is reliable and secure, and has passed all the tests it has been put through.”
“This car has been seven years in the making, with thinking, designing and creating a prototype.”
“It is the first Moroccan car that will be mass produced, so it is a dream for us, and all Moroccan people.”
Inspired by the all-terrain American jeeps of the 1940s, the muscular Crossover costs about half the price of a Jeep Wrangler, It is also more affordable than the Suzuki Jimny, one of its competitors.