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New Mitsubishi Pajero Sport Makes History As First Virtually Unveiled Car In Nigeria (Photos/Video)
As Nigeria continues to cope with the challenges associated with the COVID-19 pandemic and the social distancing measures, auto companies are beginning to adjust and deploy online channels to relate with customers. Prominent among the embrace of modern online technology is the use of online platforms like Zoom and YouTube.
Massilia Motors, the sole distributor of Mitsubishi Motors, made history. It recently unveiled the new Mitsubishi Pajero Sport (Sports Utility Vehicle) in a first of its kind virtual car launch in Nigeria.
The event was witnessed on YouTube by customers as well as other stakeholders who were shown the salient features of the 2020 Mitsubishi Pajero Sports SUV. Enthusiasts and prospective buyers were also taken on a 360-degree virtual tour, followed by a musical session by Dj Neptunes.
Managing Director of Massilia Motors/Country Delegate of CFAO Nigeria, Mr. Thomas Pelletier stated that the new Mitsubishi Pajero Sport is tough, reliable, and comfortable. According to the MD, The 2020 Pajero Sport combines off-road performance and luxury on-road comfort noting that it is a proper 4 × 4 that he had the opportunity to experience here in Nigeria during the raining season. “It has a comfortable suspension and a powerful engine. it is simply rugged and smooth” He said.
Mr. Thomas added that Massilia Motors, in sustaining its tradition of quality after-sales services, has unveiled a service plan. If broken down, it would cost only N12,500 monthly for Mitsubishi customers.
The new Mitsubishi Pajero Sport is a blend of Innovation and advanced technology bound to be welcome by the industry and eventual owners.
During the launch, the General Manager, sales of Massilia Motors, Mr. Olatunji Itiola took the event host, Bolanle Olukanni (a celebrity TV Host) on a tour of the new SUV.
He demonstrated how to open the tailgate (booth) automatically without using his hands. He said “even when both hands are engaged with shopping bags, you only need a movement of your foot under the rear bumper to open it.
Also coming as an irresistible new feature is the Smartphone-Linked Display Audio (SLDA). This infotainment feature is easier to see with its 8-inch display screen. The SLDA enables the driver to link his phone to the car and have access to his information including satellite navigation i.e. Google maps on touchscreen via Android Auto CarpPlay apps.
COMPLETE VIDEO OF THE VIRTUAL LAUNCH
