Mercedes-Benz is preparing an ultra-luxurious Maybach version of its new SL roadster to compete with Bentley’s Continental GT Convertible as part of its increased focus on high-margin items.
The first-ever Mercedes-Maybach SL will be characterized by a fully chromed grille, Maybach insignia etched on the hood, and a freestanding three-pointed star emblem, as revealed on Instagram by Mercedes design leader Gorden Wagener.
No additional information have been published, although the Mercedes-AMG SL is expected to be launched with the most powerful engine available: a 577bhp twin-turbocharged 4.0-litre petrol V8.
The future plug-in hybrid SL, which will have significantly more power, could also get the Maybach treatment.
“A preview of the Concept Mercedes-Maybach SL, showing more about our company’s most exclusive brand’s future prospects,” Wagener stated. For clients who want a refined premium driving and design experience.”
The SL will join the Maybach version of Mercedes-new Benz’s EQS SUV, which was revealed at last year’s Munich auto show and will hit showrooms in 2023.
Mercedes has also confirmed the arrival of a new Maybach coupé, which will most likely be based on the future AMG GT, which is closely related to the SL.
Mercedes also disclosed plans for another SL-based open-roof speedster last week, as well as a new dedicated brand named Mythos for “very unique collectible cars.”
Mythos will develop limited-edition unique automobiles for “the most devoted Mercedes-Benz aficionados and collectors,” and will thus sit above Maybach in Mercedes’ brand range.
Mercedes executives want to make the company a pure luxury automobile manufacturer by producing more high-margin cars and eliminating entry-level ones.