Porsche Not Discontinuing The Taycan

Porsche is definitely not discontinuing the Taycan, and this was confirmed by Zuffenhausen after German business magazine WirtschaftsWoche reported that management and the works council have informally discussed ending production of the electric model around 2030.

A Porsche spokesman said the company has no short-term plans to end production of the Taycan, stressing that it has invested heavily in the car and will continue to monitor demand. WirtschaftsWoche described internal talks of ending production of the Taycan by 2030 due to profitability and demand, but Porsche did not confirm that date as a firm target.

What Porsche admits is a reduction in supply. Some versions of the Taycan have already disappeared from US showrooms after the 2026 model year, in what the company describes as a streamlining of offerings rather than a model cancellation. That distinction is important because reducing the number of equipment packages and battery options is not the same as doing away with the car altogether, as the availability of the wagon versions of the Taycan Sport Turismo and Cross Turismo outside the US has already shown after those body versions quietly disappeared from US showrooms.

New CEO Oliver Blume is also looking at cost-cutting across the range, including a possible future convergence of the Taycan with the petrol-hybrid Panamera, which would change Porsche’s electric sedan rather than scrap it altogether.

The numbers explain why this is being discussed. Porsche delivered 41,296 Taycans in 2021 and 34,801 in 2022, followed by 40,629 in 2023, before falling to 16,339 in 2025 as the luxury electric car market cools. The Panamera, by comparison, recorded 34,020 deliveries in 2023, with the newer results driven by the transition to a new generation rather than a simple drop in demand.

This is not the first time that Porsche has dismissed rumors of the discontinuation of its electric models. The company has previously dismissed similar claims of canceling the Boxster and Cayman electric models, while Audi has had its own wave of speculation about the future of sports cars. For now, the difference between what Porsche has officially confirmed and what German media reports as internal planning is exactly what potential and current Taycan owners should keep an eye on. Porsche says it will decide the Taycan’s future based on demand, not rumours.

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