Lamborghini cars almost sold out for the year as customers stuck at home for months goes post-lockdown ‘revenge spending’ spree.
It says it has sold out 10 months worth of its annual supplies as customers keep buying Urus, Aventador and Huracan supercars.
All of Lamborghini’s current lineup have a starting price well above $200k mark.
Lamborghini has announced it was set for “strong growth” this year as customers stuck at home for months due to the coronavirus have snapped up almost the entire year’s supplies of its cars.
According to the Italian supercar maker, it has sold out 10 months worth of its annual supplies as customers are indulging in post pandemic ‘revenge spending’.
In an interview during the Milano Monza Motor Show, Chief Executive Officer Stephan Winkelmann told Bloomberg that the Italian supercar brand has sold about 10 months of its production capacity.
CEO Stephan Winkelmann said :
“Despite a two-month shutdown due to the pandemic, Lamborghini ended 2020 as its second-best year ever,”
Winkelmann added that Lamborghini deliveries have shot up by nearly 25 per cent in the first quarter, which is a new record for the Volkswagen-owned brand.
Buyers are splashing out on performance cars such as the Aventador, Huracán and the Urus superSUV as the gloom and doom of the last year’s pandemic lifts. All of Lamborghini’s current lineup have a starting price well above $200k.
Lamborghini’s record sales this year will surely offset the £1.29 billion (N750 billion) it plans to spend on electrifying its lineup by offering plug-in hybrid versions of each model by 2024.
Lamborghini had earlier announced its plans to launch its first exclusively all-electric vehicle in the second half of this decade.