Rolls-Royce Motor Cars Celebrate Strong Sales Growth In Middle East And Africa

Rolls-Royce Motor Cars has revealed that the brand made strong growth in the Middle East and Africa (MEA) in 2019. The luxury carmaker achieved a remarkable annual sales growth of 29% compared to 2018.

According to the company, the Cullinan and Phantom played significant roles in the attainment of this impressive result.

The Middle East continues to be one of the strongest global markets for highly Bespoke Rolls-Royces, due to customers’ desires for unique and personalised motor cars.

This year, Rolls-Royce completed its Black Badge family with the addition of Cullinan Black Badge alongside Ghost, Dawn and Wraith variants. The MEA region is one of the best-performing globally for sales of Rolls-Royce Black Badge models. A reflection of the region’s youthful and adventurous customers seeking a more individual, rebellious expression of the Rolls-Royce brand.

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The MEA sales outlook for 2020 is cautiously optimistic, thanks to the strong demand on the complete Rolls-Royce model range especially on Phantom and Cullinan in addition to the existing and expected orders for the newly launched Black Badge Cullinan. Collection and highly Bespoke models are also expected to remain in high demand.

César Habib, Regional Director, Rolls-Royce Motor Cars Middle East and Africa said: “We are absolutely delighted with 2019 sales performance for Rolls-Royce Motor Cars Middle East and Africa. 

“The results are a testament to the quality of the Rolls-Royce product, the faith and passion showed in the brand by our customers, and the unwavering dedication of our dealers. 

“With strong demand on our complete model range reflected on a healthy order bank, we can look forward to 2020 with optimism if uncertainty doesn’t dictate otherwise.”

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