News
What Is The Worst Automotive Trend Of Today? Drivers Are Tired Of Technology And Marketing

The answers, which the American magazine Jalopnik tried to get, show that drivers are not so much annoyed by engines, performance or fuel consumption as by manufacturers’ decisions that make cars more complicated and less practical.
Electric and hidden door handles were among the most criticized trends. Many consider them to be a solution to a problem that doesn’t exist, while at the same time introducing additional possibilities for breakdowns, especially during the winter when the battery dies, or impracticalities after an accident.
A large number of dissatisfied drivers criticize the disappearance of physical buttons from inside the vehicle. Drivers claim that classic controls are easier to use while driving, while switching almost all functions to the central screen distracts attention from the road.
The large wheels with low-profile tires, which have become standard even in family SUV models, have also come under criticism. Although they contribute to a more attractive appearance, drivers point out that they reduce comfort, increase the risk of damage on bad roads and significantly increase the cost of replacing tires.
Another pointless detail perfectly illustrates today’s auto industry, where even useful features are turned into brand promotion tools. Instead of lighting the area next to the vehicle as well as possible for safer entry and exit, the priority becomes the projection of the logo on the ground, which attracts attention but does not bring real added value to the driver.
Some of the participants in the discussion warn about the worsening visibility from modern cars due to high side lines and smaller glass surfaces. They believe that drivers should not have to depend on cameras and sensors to maneuver in situations they used to solve by looking out the window.
Particularly negative reactions are caused by manufacturers’ attempts to charge for certain functions through subscription options (such as a subscription to heated seats), even though the necessary equipment is already installed in the car. Many believe that such a practice could become one of the most hated trends in the automotive industry.
Interestingly, most drivers do not criticize electrification or modern drive technologies. Instead, drivers most often resent trends that, in their opinion, put marketing and visual impact ahead of functionality.
The conclusion is pretty clear. Many drivers want cars to be simple, reliable and practical for everyday use, even if that means fewer screens, fewer lighting effects and fewer “futuristic” solutions. The auto industry may be moving towards a digital future, but some customers clearly still appreciate common-sense solutions.
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