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Indiana (United States) Is Now Producing A Toyota Highlander For Japan

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Toyota is bringing American-built vehicles home to Japan, starting with the Highlander SUV. Thanks to a new certification system that bypasses extra safety testing, Toyota is now selling the Indiana-made Highlander alongside the Tundra in Japanese showrooms. Priced at 8.6 million yen ($59,000), the right-hand-drive Highlander offers a premium three-row alternative to domestic models, with the US-built Camry expected to join the lineup soon.

Despite its assembly in Indiana, the Highlander arrives in a right-hand-drive configuration, addressing significant consumer speculation regarding the model’s transition to the Japanese domestic market. The vehicle is powered by a 2.5-liter four-cylinder hybrid engine paired with an electric motor, delivering a combined output of 247 horsepower. Notably, every trim level is equipped with Toyota’s E-Four all-wheel-drive system as standard.

The JDM-spec Highlander retains its seven-passenger seating capacity and features a panoramic roof, a premium JBL sound system, and a color head-up display. Industry reports suggest that Toyota is also preparing to introduce the US-built Camry to the Japanese market in the near future.

Local reporting from Response indicates that the nationwide launch has generated considerable discourse online. While many consumers have expressed appreciation for the Highlander’s aesthetic and practical design, others have noted their surprise at the availability of an American-manufactured SUV in a right-hand-drive format. Furthermore, the vehicle’s pricing has become a subject of debate, with opinions divided on whether the MSRP is justified by the comprehensive suite of features included in the hybrid SUV.





Toyota is managing expectations for these imports by noting minor paint or surface imperfections. Nissan is doing the same with its US-built Murano, emphasizing transparency as reverse-import popularity grows.





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