News

Kia Presents new Logo, Global Brand Slogan

Published

5 years ago

January 18, 2021

Kia Motors Corporation has revealed its new corporate logo and global brand slogan. new Logo

The new brand representation signify the automaker’s bold transformation and all-new brand purpose.

The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

See Also: GM (General Motors) Changes brand image As It Aims For An Electrified Future

A statement by the automaker said the logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable.

See Also: Audi, Benz And BMW Logos And Their Meaning

Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.

“Kia’s new brand represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new image represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.