BMW’s M division has been riding high over the years now, despite the coronavirus outbreak, they have been recording success. The M division has seen tremendous growth for the past 5 years. It is quite obvious that their popularity has increased.
Markus Flasch, CEO of BMW M division spoke about the plans for the future of M division and the challenges. He said, “With almost half of all BMWs sold wearing an M badge (M trim and actual M cars included), there’s been some talk that the identity of the “M” was starting to lose some credibility, in which he says that “M has never been a competing brand to BMW. M is the exaggeration of what BMW stands for in terms of driving pleasure. M supplements BMW, and it’s going to remain this way.” He further added that the M2 is “the smaller, crisper, and rougher package” when compared to the M3 and M4. “These cars don’t compete with each other. I’m very happy with the set-up that we have and we’ll keep it this way.”
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The growth of the M division over 5 years has reached an impressive 200% with sales better than ever before. When asked about why power numbers seem to taper off in more recent M car generation gaps, Flasch says he doesn’t recognize any gentleman’s agreement or limit, and that it’s all about offering a package that’s accessible for everyone. “Power is nothing without control, right? And if there isn’t something with too much power it’s just a question of how you tune in and hone into a car, and how you make it accessible,” he explains.
He concluded with this. “You look 10, 15 years back and if you imagined 625 horsepower in a saloon car, you’d probably be scared. Now, I can give an M5 with 625 hp and only drive to my mom, in winter, and she’s okay. It’s all just a question of how you incorporate it into a package that makes it accessible for everyone. This is what M has always been brilliant in. Don’t expect a power limit.”
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