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Low Sales, Toyota Killing Land Cruiser In American Market After 2021
Reports : Low sales is forcing Toyota to kill the Land Cruiser in the American market after 2021.
Since 2006, the Toyota Land Cruiser has failed to break 4,000 units a year in the United States.
Toyota already sells what is essentially the same SUV under the Lexus LX nameplate.
Despite its extra cost, the LX still outsells the pricey Land Cruiser every year.
The Middle East and Australia are Toyota Land Cruiser’s biggest market.
Last year, Japanese automaker Toyota announced it had sold 10 million Land Cruisers worldwide over the course of 68 years. The Middle East and the Australia are currently the Land Cruiser’s biggest market.
Toyota began exporting the off-roader in November, 1955, with the introduction of the 50 series. The SUV was first sold in the US in 1958 after Toyota created its American division on October 31, 1957.
Since 2006, the Toyota Land Cruiser has failed to break 4,000 units a year in the United States, mainly due to pricing and bad fuel economy.
Toyota sold just 3,536 copies of the pricey Land Cruisers in 2020, up from 3,222 in 2018, and 614 Land Cruisers in the first quarter of 2020, which was down from 807 in the first quarter of 2019.
Toyota is killing the Land Cruiser in the American market after 2021.
Now, an anonymous dealer source has confirmed the demise of Toyota Land Cruiser in US to Motor Authority.
According to the source, the 2021, current-generation of the Land Cruiser, which starts at $86,880, will be the last model on the American market.
“Unfortunately it’s gone, which I’m pretty bummed about. It’s a punch to the gut for all of us enthusiasts who love the product. There’s no illusion it’s coming back, and it’s completely dead for the moment”
Toyota hasn’t confirmed the report. But if the reports are true, then it will mean the end of Toyota’s longest-running nameplate in the United States.
Toyota already sells what is essentially the same SUV under the Lexus LX nameplate. Despite its extra cost, when options are added, the LX still outsells the pricey Land Cruiser every year.
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